Finding the Right Call Tracking Platform for Your Company
Finding the best call tracking software for your company involves many critical issues that you can easily miss unless you are careful enough. There sure is so much more happening behind a slick interface or a great discount.
When you start looking around, you will easily find so many products and vendors to choose from. Here are the most important considerations you should make before making a choice.
The idea behind call tracking is publishing unique phone numbers on all of your campaigns. If your campaign is intended for a worldwide market, be sure that your provider offers phone numbers, both local and toll-free, in the country or countries you’re targeting.
Dynamic Generation of Phone Numbers
A good call tracking platform will provide numbers automatically, meaning you won’t have to assign phone numbers to pages manually. The manual process is unscaleable and can cause errors in analytics when done wrong.
Integration with Current Systems
You can boost the benefits of your call tracking software when it can be integrated with other tools. Be sure to avoid compatibility issues, or your platform can become more of a liability than an asset.
Different businesses use call tracking software differently, and obviously, you’ll want your platform to be totally customizable to your specific needs and preferences. This can lead to a waste of resources otherwise.
When you use a call tracking solution, all calls to your numbers will pass that infrastructure, so go with one that is known for reliability. Else, you won’t only lose valuable leads but your credibility too.
Call recordings and transcriptions offer a wealth of information about your target customers. Besides that, you will be able to assess and improve your sales reps’ call handling practices.
When choosing a call tracking solution, make sure it presents in real time all basic analytics such as caller ID, caller location, call duration, etc.. Aside from that, you should be able to glean insights from historical data – for example, repeat callers and call volume patterns – and use them to boost your marketing strategy.
Finally, though you should never choose a call tracking platform mainly on cost, it is nevertheless a very important consideration. After all, you should only get one that you can afford to pay. Because all of your incoming calls will now be passing the call tracking system, go for one that gives you the best rates not only for calling minutes, but also for phone numbers. Phone number costs do make a difference because once you start scaling your campaigns, you will have to buy so many phone numbers.